What is PPC? Your complete guide to PPC (pay-per-click) advertising

What is PPC? Your complete guide to PPC (pay-per-click) advertising

In a nutshell, pay-per-click (PPC) is an online marketing model. This form of advertising is prevalent and most closely associated with Google, though you can see PPC ads on Facebook, Bing, and other places as well. With PPC marketing, the advertiser has to pay a fee every time someone clicks on their ad — hence the name pay-per-click.


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